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BlueRoads Builds On Technology Leadership With Patent


SAN MATEO, Calif. – BlueRoads Corporation, a channel management Software-as-a-Service (SaaS) company, announced that it has been awarded patent number 09,514,997 by the United States Patent and Trademark Office for its unique pull-based lead distribution methodology. Demonstrating its technology leadership, the BlueRoads pull-based lead distribution methodology provides an efficient way for motivated and available partners to pull leads for active follow up, ensuring leads get into the right hands at the right time.

BlueRoads’ patented methodology is part of the BlueRoads Channel Management Suite, the company’s leading-edge channel management software that helps companies market and sell more effectively through indirect channels. The unique pull-based lead distribution methodology allows the available and interested individual salesperson to self-select leads for active follow-up. This is extremely important because in the traditional “push” model there is no clear measurability and no v

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Did You Know?

A patent protects your invention.

A patent for an invention is a grant of property rights by the U.S. Government through the U.S. Patent and Trademark Office. The patent grant excludes others from making, using, or selling the invention in the United States. The terms "Patent Pending" and "Patent Applied For" are used to inform the public that an application for a patent has been filed. Patent protection does not start until the actual grant of a patent. Marking of an article as patented, when it is not, is illegal and subject to penalty.

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 Helpful Patent Terms

BRM

Definition:
Business reference model - an organized, hierarchical way to describe the day-to-day business operations of the Federal government.

Office Action

Definition:
A letter from a trademark examining attorney setting forth the legal status of a trademark application. There are several types of Office actions: examiners amendments, priority actions, and suspension inquiry letters.

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